Promotion and Marketing Communications
Enregistré dans:
| Autres auteurs: | , |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
London
IntechOpen
2020
|
| Édition: | 1st Edition |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0258090 | ||
| 005 | 20240221111436.9 | ||
| 020 | |a 978-1-83880-227-1 | ||
| 020 | |a 978-1-83880-228-8 | ||
| 020 | |a 978-1-78984-699-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Promotion and Marketing Communications |c edited by Umut Ayman and Anil Kemal Kaya |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a London |b IntechOpen |c 2020 | |
| 300 | |a 193 s. | ||
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a psychológia |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing elektronický |
| 610 | 2 | 0 | |a imidž |
| 700 | 1 | |a Ayman, Umut | |
| 700 | 1 | |a Kaya, Anil Kemal | |