Faktory difúzie produktovej inovácie
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| Main Author: | |
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| Other Authors: | , , , , |
| Format: | Book |
| Language: | Slovak |
| Published: |
Praha
Wolters Kluwer ČR
2019
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| Edition: | 1. vydanie |
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| LEADER | 00000nlm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0260262 | ||
| 005 | 20240502083742.8 | ||
| 020 | |a 978-80-7598-629-0 | ||
| 041 | 0 | |a slo | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Faktory difúzie produktovej inovácie |c Peter Štetka, Nora Grisáková, Jakub Kintler, Dana Hrušovská ; recenzenti: Štefan Majtán, Alena Trsťanská |
| 250 | |a 1. vydanie | ||
| 264 | 1 | |a Praha |b Wolters Kluwer ČR |c 2019 | |
| 300 | |a CD-ROM 197 s. [12,1 AH] | ||
| 610 | 2 | 0 | |a inovácia výrobkov |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a segregácia |
| 610 | 2 | 0 | |a trhy |
| 610 | 2 | 0 | |a Európa |
| 100 | 1 | |a Štetka, Peter, 1986- | |
| 700 | 1 | |a Grisáková, Nora, 1978- | |
| 700 | 1 | |a Kintler, Jakub, 1979- | |
| 700 | 1 | |a Hrušovská, Dana, 1964- | |
| 700 | 1 | |a Majtán, Štefan | |
| 700 | 1 | |a Trsťanská, Alena | |