Social Marketing

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Main Author: Eagle, Lynne
Other Authors: Dahl, Stephan, Hill, Susie, Bird, Sara, Spotswood, Fiona, Tapp, Alan
Format: Book
Language:English
Published: Harlow Pearson Education 2013
Edition:1st Edition
Subjects:
marketing sociálny
plánovanie
partnerstvo sociálne
spotrebitelia
výskum
segmentácia
populácia
produkty
značky
kreativita
médiá
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