Company's Identity, Logo and Trademark in the Marketing Praxis
Podniková identita v kontexte emočného marketingu. Ochranná známka. Emočný amultisenzorický marketing.
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0262898 | ||
| 005 | 20240502074157.8 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Company's Identity, Logo and Trademark in the Marketing Praxis |c Vanda Lieskovská, Katarína Petrovčiková, Silvia Megyesiová |
| 520 | |a Podniková identita v kontexte emočného marketingu. Ochranná známka. Emočný amultisenzorický marketing. | ||
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a známky ochranné |
| 610 | 2 | 0 | |a logo |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a emócie |
| 100 | 1 | |a Lieskovská, Vanda, 1961- | |
| 700 | 1 | |a Petrovčiková, Katarína, 1977- | |
| 700 | 1 | |a Megyesiová, Silvia, 1969- | |