Business, Marketing, Management <A> Strategic View of Industrial and Organizational Markets
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Fort Worth
<The> Dryden Press
1992
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| Édition: | 4th Edition |
| Collection: | <The> Dryden Press Series in Marketing
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| Sujets: | |
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MARC
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| 044 | |a US | ||
| 245 | 1 | 0 | |a Business, Marketing, Management |b <A> Strategic View of Industrial and Organizational Markets |c Michael D. Hutt, Thomas W. Speh |
| 250 | |a 4th Edition | ||
| 264 | 1 | |a Fort Worth |b <The> Dryden Press |c 1992 | |
| 300 | |a 749 s. | ||
| 490 | 1 | |a <The> Dryden Press Series in Marketing | |
| 830 | 0 | |a <The> Dryden Press Series in Marketing | |
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| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a prognózy |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a organizácia |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a riadenie podnikové |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a inovácia |
| 100 | 1 | |a Hutt, Michael D. | |
| 700 | 1 | |a Speh, Thomas W. | |