Impact of Packaging Design on the Purchase of Foods
Správanie respondentov pri nákupe potravín a akú úlohu hrá balenie pri rozhodovaní o kúpe. Vplyv ďalších faktorov ako kvalita výrobku, zložky výrobku, krajina pôvodu, značka produktu a reklama. Ochota zaplatiť vyššiu cenu za dizajn pútavých obalov.
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Impact of Packaging Design on the Purchase of Foods
- Innovative Sustainable Food Packaging
- Food Packaging Design with Different Elements of the Country of Origin Identification
- Folk Motifs as a New trend in Foods and Beverages Packaging Design
- Analysis of the global and European market of active and intelligent food packaging
- Influence of Packaging Design, Nutritional Information - FOPL and Eco Modulation Indicator on Consumers’ Food Choice Decisions
- Packaging Design as Part of Nestlé's Sustainable Strategy