Marketing <An> Introduction
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
[S.l.]
PEARSON
2017
|
| Édition: | 13th Edition |
| Collection: | Always Learning
|
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0264212 | ||
| 005 | 20240221114209.6 | ||
| 020 | |a 978-0-13-414953-0 | ||
| 020 | |a 0-13-414953-X | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |b <An> Introduction |c Gary Armstrong, Philip Kotler |
| 250 | |a 13th Edition | ||
| 264 | 1 | |a [S.l.] |b PEARSON |c 2017 | |
| 300 | |a 642 s. |e 1 príloha: Pearson MyLab for MyLab Marketing + Student Access Code (ISBN 978-0-13-587340-3) | ||
| 490 | 1 | |a Always Learning | |
| 830 | 0 | |a Always Learning | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a médiá sociálne |
| 610 | 2 | 0 | |a zodpovednosť spoločenská |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a kariéra |
| 100 | 1 | |a Armstrong, Gary | |
| 700 | 1 | |a Kotler, Philip | |