Využitie poznatkov behaviorálnej ekonómie v marketingu diplomová práca
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| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
2020
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MARC
| LEADER | 00000nbm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0266384 | ||
| 005 | 20201006134828.6 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Využitie poznatkov behaviorálnej ekonómie v marketingu |b diplomová práca |c Ada Josifi ; školiteľ: Milan Oreský |
| 264 | 1 | |a Bratislava |c 2020 | |
| 300 | |a 66 s. | ||
| 100 | 1 | |a Josifi, Ada | |
| 700 | 1 | |a Oreský, Milan, 1956- | |
| 710 | 2 | |a Obchodná fakulta EU. Katedra marketingu | |