Typológia spotrebiteľov v marketingu
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | Slovak |
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MARC
| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0269263 | ||
| 005 | 20240502074222.9 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Typológia spotrebiteľov v marketingu |c Vanda Lieskovská |
| 500 | |a abstrakt | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a segmentácia trhu |
| 100 | 1 | |a Lieskovská, Vanda, 1961- | |