Practical Application of Forms and Tools of Marketing Communication in the SME Sector
Analýza aplikácie rôznych typov komunikačných foriem a nástrojov (osobné, audio/video, online, offline) v kontexte riadenia kapitálu klientov a vývoja celoživotnej hodnoty klienta v sektore malých a stredných podnikov. Úloha a dôležitosť klienta v rozvoji organizácie. Skúmanie počtu, intenzity, kval...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Practical Application of Forms and Tools of Marketing Communication in the SME Sector
- Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance
- Communication tools used in managing companies in Slovakia
- E-communication Tools in Intra-enterprise Communication in Companies in Slovakia
- Impact of Innovation Progress in Marketing Communication on the Current Enterprise Practice and Theory
- E-communication Tools in Intra-enterprise Communication in Companies Operating in Automotive Industry in Slovakia
- Význam marketingovej komunikácie pre prosperitu malého a stredného podniku na trhu organizácií dizertačná práca