Einstieg in das Influencer Marketing Grundlagen, Strategien und Erfolgsfaktoren
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Gabler
2018
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| Series: | Essentials
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| Subjects: | |
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| 005 | 20240221112706.3 | ||
| 020 | |a 978-3-658-19744-5 | ||
| 020 | |a 978-3-658-19745-2 | ||
| 022 | |a 2197-6708 | ||
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| 245 | 1 | 0 | |a Einstieg in das Influencer Marketing |b Grundlagen, Strategien und Erfolgsfaktoren |c Marco Nirschl, Laurina Steinberg |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c 2018 | |
| 300 | |a 51 s. | ||
| 490 | 1 | |a Essentials | |
| 830 | 0 | |a Essentials | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a influencer marketing |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a kampane reklamné |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a informácie |
| 100 | 1 | |a Nirschl, Marco | |
| 700 | 1 | |a Steinberg, Laurina | |