Big data as a source of information for marketing analytics
Definícia Big data. Marketingová analýza založená na veľkých dátach. Postoj slovenských spoločností k využívaniu Big data ako zdroja informácií pre marketingovú analýzu. Očakávania a bariéry implementácie Big data technology v marketingovej analýze.
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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