<The> Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness
Pätnásť determinantov správania pri online nakupovaní, ktoré by mohli mať vplyv na proces strategického riadenia v oblasti konkurencieschopnosti elektronického obchodu. Vyhodnotenie vplyvu determinantov správania sa pri online nakupovaní na proces strategického riadenia v elektronickom obchode.
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