Impact of the Corona Crisis on Marketing Communication Focused on Tourism
Práca hodnotí matematickú analýzu údajov získaných od subjektov pôsobiacich v marketingovej komunikácii v regionálnom marketingu a cestovnom ruchu. Na základe vopred stanovených hypotéz tento výskum obsahuje kvantitatívne a kvalitatívne hodnotenie odpovedí subjektov a poskytuje komplexné vysvetlenie...
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