Brand Management <An> Introduction through Storytelling
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan/Springer Nature AG
2021
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0277310 | ||
| 005 | 20240221113920.2 | ||
| 020 | |a 978-3-030-66118-2 | ||
| 020 | |a 978-3-030-66119-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a CH | ||
| 245 | 1 | 0 | |a Brand Management |b <An> Introduction through Storytelling |c Emmanuel Mogaji |
| 264 | 1 | |a Cham |b Palgrave Macmillan/Springer Nature AG |c 2021 | |
| 300 | |a 266 s. | ||
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky kvality |
| 610 | 2 | 0 | |a manažment značky |
| 610 | 2 | 0 | |a stratégia podnikateľská |
| 610 | 2 | 0 | |a organizácie |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 100 | 1 | |a Mogaji, Emmanuel | |