Marketing nástroje, stratégie, ľudia a trendy
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| Main Author: | |
|---|---|
| Other Authors: | , , , , |
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
Wolters Kluwer SR
2021
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| Edition: | 1. vydanie |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0279784 | ||
| 005 | 20240502074335.1 | ||
| 020 | |a 978-80-571-0438-4 | ||
| 020 | |a 978-80-571-0439-1 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketing |b nástroje, stratégie, ľudia a trendy |c Eva Hanuláková a kolektív ; recenzovali: Ferdinand Daňo, Ivan Nový |
| 250 | |a 1. vydanie | ||
| 264 | 1 | |a Bratislava |b Wolters Kluwer SR |c 2021 | |
| 300 | |a 363 s. [18,2 AH] | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a prostredie ekonomické |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a inovácia |
| 610 | 2 | 0 | |a stratégia cenová |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a nástroje komunikačné |
| 610 | 2 | 0 | |a marketing manažment |
| 100 | 1 | |a Hanuláková, Eva, 1964- | |
| 700 | 1 | |a Drábik, Peter, 1981- | |
| 700 | 1 | |a Oreský, Milan, 1956- | |
| 700 | 1 | |a Žák, Štefan, 1971- | |
| 700 | 1 | |a Daňo, Ferdinand, 1959- | |
| 700 | 1 | |a Nový, Ivan | |