Corporate Hospitality of IBM and Dell as a Part of their Corporate Identity
Analýza firemnej pohostinnosti dvoch amerických spoločností – Dell a IBM. Budovanie pozitívneho firemného imidžu a podniková kultúra. Význam vybudovania firemnej identity pre úspešnú pozíciu spoločnosti na trhu.
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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