Potential Consumer Perceptions of Hydrogen Vehicles in the Netherlands
Zostavenie dotazníka s 5 otázkami pre každý prvok marketingového mixu (spolu 20 otázok) a jeho následná aplikácia u predajcov Hyundai na 5 rôznych predajniach Hyundai v provincii Limburg (Holandsko), vo Venlo, Heerlen, Roermond, Sittard a Weert.
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| Format: | Book Chapter |
| Language: | English |
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