Creative Industries in Slovakia and Their Pricing Strategies as the Part of Their Marketing Mix
Pochopenie možností aplikácie vybraných cenových stratégií v podmienkach kreatívneho priemyslu na Slovensku. Ekonomický potenciál kreatívneho produktu je spôsob vrátenia investície do jeho tvorby, ako aj spôsob tvorby zisku. Ekonomický potenciál je v tomto prípade súbor ekonomickej užitočnosti – jed...
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