Consumer Perception of Regional Brands in Czechia in 2021
Povedomie spotrebiteľov o regionálnej značke, ako sú vnímané regionálne značky, ich charakteristiky a výhody. Charakteristiky zákazníkov regionálnej značky. Dotazníkový prieskum na vzorke 1050 zákazníkov v Českej republike.
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| Format: | Book Chapter |
| Language: | English |
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