Marketing Identity New Changes, New Challenges
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| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Trnava
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
2021
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| Edition: | 1st Edition |
| Subjects: | |
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MARC
| LEADER | 00000nlm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0283253 | ||
| 005 | 20240822101718.9 | ||
| 020 | |a 978-80-572-0220-2 | ||
| 022 | |a 1339-5726 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketing Identity |b New Changes, New Challenges |c Editors: Ľudmila Čábyová, Zuzana Bezáková, Adam Madleňák |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a Trnava |b Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava |c 2021 | |
| 300 | |a 744 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a komunikácia masmediálna |
| 700 | 1 | |a Čábyová, Ľudmila | |
| 700 | 1 | |a Bezáková, Zuzana | |
| 700 | 1 | |a Madleňák, Adam | |
| 110 | 2 | |a Marketing Identity 2021: New changes, New Challenges. International Scientific Conference | |