Moderní retail marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada Publishing
2021
|
| Edition: | 1. vydání |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0283621 | ||
| 005 | 20240416114150.7 | ||
| 020 | |a 978-80-271-1384-2 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Moderní retail marketing |c Eva Jaderná, Hana Volfová |
| 250 | |a 1. vydání | ||
| 264 | 1 | |a Praha |b Grada Publishing |c 2021 | |
| 300 | |a 234 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a retailing |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a stratégia cenová |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a zodpovednosť spoločenská |
| 610 | 2 | 0 | |a marketing environmentálny |
| 100 | 1 | |a Jaderná, Eva | |
| 700 | 1 | |a Volfová, Hana | |