Sethna, Z., & Blythe, J. (2019). Consumer Behaviour (4th Edition.). SAGE.
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Chicago Style (17th ed.) Citation
Sethna, Zubin, and Jim Blythe. Consumer Behaviour. 4th Edition. London: SAGE, 2019.
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MLA (9th ed.) Citation
Sethna, Zubin, and Jim Blythe. Consumer Behaviour. 4th Edition. SAGE, 2019.
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Warning: These citations may not always be 100% accurate.