Neuromarketing Research Using Method of Electroencephalography
Využitie a potenciál metód elektroencefalografie v neuromarketingovom výskume. Výhody a prínosy tejto metódy a predpoklady na jej použitie. Neuromarketingový výskum pomocou technológie EEG. Proces pripojenia zariadení EEG Bitbrain Diadem pre neuromarketing výskumu.
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| Format: | Book Chapter |
| Language: | English |
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