Trade Marketing, Category Management and Shopper Marketing Organizational Trends in Consumer Goods Marketing and Sales
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hamburg
WHU Publishing
2016
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| Subjects: | |
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| Physical Description: | 231 s. |
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| ISBN: | 978-3-7323-8010-7 978-3-7323-8011-4 |