Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Hoboken
John Wiley & Sons
2012
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| Soggetti: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0288807 | ||
| 005 | 20240416113608.3 | ||
| 020 | |a 978-1-118-11336-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Brainfluence |b 100 Ways to Persuade and Convince Consumers with Neuromarketing |c Roger Dooley |
| 264 | 1 | |a Hoboken |b John Wiley & Sons |c 2012 | |
| 300 | |a 286 s. | ||
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a neuroveda |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a rozhodovanie nákupné |
| 610 | 2 | 0 | |a psychológia reklamy |
| 610 | 2 | 0 | |a psychológia predaja |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a inzercia |
| 100 | 1 | |a Dooley, Roger | |