The Persuasion Code How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Hoboken
Wiley
2018
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0288833 | ||
| 005 | 20240416113827.1 | ||
| 020 | |a 978-1-119-44070-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a The Persuasion Code |b How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime |c Christophe Morin, Patrick Renvoise |
| 264 | 1 | |a Hoboken |b Wiley |c 2018 | |
| 300 | |a 332 s. | ||
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a neuroveda |
| 610 | 2 | 0 | |a psychológia predaja |
| 610 | 2 | 0 | |a psychológia reklamy |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a rozhodovanie nákupné |
| 100 | 1 | |a Morin, Christophe | |
| 700 | 1 | |a Renvoisé, Patrick | |