Consumer Ethnocentrism as a Factor of Perception of Organic Foods? Some Evidence of Young Slovaks
Konzumný etnocentrizmus, ako faktor, ovplyvňujúci komplexné vnímanie biopotravín. Meranie vnímania biopotravín, spotrebiteľského etnocentrizmu a skúmanie vzťahu medzi nimi. Segment mládeže dosahuje nízky stupeň spotrebiteľského etnocentrizmu a pozitívne vníma biopotraviny. Spotrebiteľský etnocentriz...
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