Perception of Consumers in the Context of Domestic Production by Young Slovaks Based on Consumer Ethnocentrism
Publikácia poukazuje na problematiku spotrebiteľského etnocentrizmu v súvislosti s vnímaním domácich potravín. Cieľom článku je zamerať sa na spotrebiteľský etnocentrizmus vo vzťahu k domácim produktom. Článok predstavuje primárny výskum. Bol realizovaný na 100 slovenských respondentoch do 27 rokov....
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| Format: | Book Chapter |
| Language: | English |
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