The Impact of the Covid-19 Pandemic on Pre-christmas Shopping Behavior
Hlavné zmeny v správaní spotrebiteľov pri nákupe vianočných darčekov v roku 2020 počas pandémie COVID-19. Hlavné faktory, ovplyvňujúce nákup Vianočných darčekov slovenskými spotrebiteľmi. Zmeny v pomere frekvencie nákupu v kamenných predajniach a na e-shopoch. Digitálne návyky, nárast spotrebiteľský...
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