Consumer Behaviour Changes in the Era of Digital Marketing
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Sciemcee Publishing
2022
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| Ausgabe: | 1st Edition |
| Schlagworte: | |
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- The Impact of Influencer Marketing on Consumer Behaviour
- Changes in Purchasing Decision-making Process of Consumers in the Digital Era
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- Pricing of Consumers and Possibilities of Using the Theory of Mental Accounting in Marketing