The Cognitive and Affective Component of Young Consumers' Music Perception: An Introduction to Audio Marketing Research
Predkladaný článok sa zameriava na vnímanie hudby v kontexte generických zložiek vnímania v audio marketingu, a to kognitívnej a afektívnej zložky. Tieto zložky skúmala a hodnotila skupina mladých respondentov. Článok je podporený primárnym prieskumom, ktorý má hybridný charakter. Pri spracovaní zís...
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| Format: | Chapitre de livre |
| Langue: | anglais |
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