The Association of Impulse Buying Behaviour with Environment and Social Factors: a Gender Perspective

Skúmanie prepojenia environmentálnych a sociálnych faktorov, spojených s impulzívnym nákupom u mužov a žien.

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Bibliographic Details
Main Author: Ali, Sharifah Faridah Syed
Other Authors: Aziz, Yuhanis Abdul, Imm, Ng Siew, Yusof, Raja Nerina Raja
Format: Book Chapter
Language:English
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