Using Behavioral Science in Marketing Drive Customer Action and Loyalty by Prompting Instinctive Responses
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
London
Kogan Page
2022
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| Soggetti: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0291378 | ||
| 005 | 20240416114204.6 | ||
| 020 | |a 978-1-3986-0648-7 | ||
| 020 | |a 978-1-3986-0668-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Using Behavioral Science in Marketing |b Drive Customer Action and Loyalty by Prompting Instinctive Responses |c Nancy Harhut |
| 264 | 1 | |a London |b Kogan Page |c 2022 | |
| 300 | |a 272 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a behaviorizmus |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Harhut, Nancy | |