Transmedia Effects on Business, Aesthetics and Production of a Traditional Cultural Product on the Example of Shadow Puppet Shows in Indonesia
Médiá sú jedným z hlavných nástrojov na podporu a odlíšenie podnikov od seba navzájom. Povedomie o značke, lojalita k značke, postoj k službám a produktom podniku a ďalšie faktory, ktoré ovplyvňujú predaj viacerých produktov, sú možné pomocou cielenej reklamy v médiách. Televízne interakcie a scénic...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Transmedia Effects on Business, Aesthetics and Production of a Traditional Cultural Product on the Example of Shadow Puppet Shows in Indonesia
- Beyond traditional marketing innovations in marketing practice
- Intercultural concept of global products
- Customs and Traditions as Part of the Tourism Product
- Are Product Innovation-Oriented Firms Prepared for Effective Product Customization?
- Relationship quality and exhibitor´s performance in leisure trade shows
- Consumers' Perceptions of Traditional and Counter-traditional Gender Stereotypes in Advertising: A Qualitative Study in the Post-Communist Context