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How Brands Grow What Marketers Don't Know

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Bibliographic Details
Main Author: Sharp, Byron
Format: Book
Language:English
Published: Docklands Oxford University Press 2010
Edition:1st Edition
Subjects:
marketing
budovanie značky
manažment značky
značky
stratégia marketingová
spotrebitelia
spokojnosť zákazníkov
reklama
ceny
propagácia
programy vernostné
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