Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic
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| Format: | Buchkapitel |
| Sprache: | Englisch |
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| LEADER | 00000naa$a2200000$$$4500 | ||
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| 001 | 0296536 | ||
| 005 | 20240502083954.9 | ||
| 041 | 0 | |a eng | |
| 044 | |a HR | ||
| 245 | 1 | 0 | |a Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic |c František Pollák, Peter Markovič, Zuzana Dzilská |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a koronakríza |
| 610 | 2 | 0 | |a manažment značky |
| 610 | 2 | 0 | |a nemocnice |
| 610 | 2 | 0 | |a reputácia podniku |
| 610 | 2 | 0 | |a pandémia |
| 610 | 2 | 0 | |a USA |
| 100 | 1 | |a Pollák, František, 1985- | |
| 700 | 1 | |a Markovič, Peter, 1974- | |
| 700 | 1 | |a Dzilská, Zuzana, 1994- | |