Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives

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Bibliographic Details
Main Author:	Artiukhov, Artem, 1983-
Other Authors:	Artyukhova, Nadiia, Rehák, Róbert, 1984-, Yehorova, Yuliia, 1978-
Format:	Book Chapter
Language:	English
Subjects:	marketing implementácia školy vysoké vzdelávanie reklama
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