Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems Proceedings of the Scientific Project VEGA 1/0354/22
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| Collectivité auteur: | |
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| Autres auteurs: | , , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Bratislava
Vydavateľstvo EKONÓM
2023
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| Édition: | 1st Edition |
| Sujets: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0298313 | ||
| 005 | 20240502074523.3 | ||
| 020 | |a 978-80-225-5096-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems |b Proceedings of the Scientific Project VEGA 1/0354/22 |c Proceedings of the Scientific Were Completed by: Peter Červenka ; Reviewers: Anna Cierniak-Emerych, Aneta Vančová |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a Bratislava |b Vydavateľstvo EKONÓM |c 2023 | |
| 300 | |a 122 s. [9,11 AH] | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a neuroveda |
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a udržateľnosť |
| 610 | 2 | 0 | |a výkonnosť podniku |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a technológie inteligentné |
| 610 | 2 | 0 | |a neuromarketing |
| 700 | 1 | |a Červenka, Peter, 1976- | |
| 700 | 1 | |a Cierniak-Emerych, Anna | |
| 700 | 1 | |a Vančová, Aneta | |
| 710 | 2 | |a Ekonomická univerzita v Bratislave. Obchodná fakulta | |