Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study among the Countries of Slovakia, the Czech Republic, and the Philippines
Skúmanie medzinárodných rozdielov v etnocentrických tendenciách. Výsledky prieskumu poukazujú na rozdiely v miere spotrebiteľského etnocentrizmu vo vybraných krajinách. Rovnako rozdielne sa prejavuje vplyv demografických faktorov.
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