Pricing Strategy as a Leading Predictor of the Profitability in Creative Industry Companies
Skúmanie, či dobre definovaná a úspešne implementovaná cenová stratégia môže výrazne ovplyvniť ziskovosť firiem v kreatívnom priemysle. Zisťovanie, či úroveň ziskovosti sa líši podľa typu výstupu a sektora kreatívneho priemyslu.
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