Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance
Hoci sú malé a stredné podniky (MSP) veľmi dôležité pre výrobu inovatívnych a sprostredkovateľských tovarov s vysokou pridanou hodnotou a zohrávajú kľúčovú úlohu ako dodávateľov veľkých podnikov, ich finančné obmedzenia spôsobujú, že sa stretávajú s problémami v súvislosti s procesom internacionaliz...
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