Exploring the Impact: Influence of Social Media Application Indicators on Consumer Behaviour

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Bibliographic Details
Main Author:	Kuchta, Martin, 1990-
Other Authors:	Balaščáková, Simona, 1999-, Piatra, Lukáš, 1996-, Drábik, Peter, 1981-
Format:	Book Chapter
Language:	English
Subjects:	marketing elektronický médiá sociálne aplikácie mobilné správanie spotrebiteľa
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