An Overview of Ethical Issues in Neuromarketing: Discussion and Possible Solutions
Vznik nových oblastí výskumu často vyvoláva vo vedeckej komunite názorové rozpory, najmä ak ide o ľudí. Spotrebiteľská neuroveda, v populárnom diskurze bežne označovaná ako neuromarketing, vyvolala v akademických kruhoch množstvo etických problémov a morálnych nejasností. Ak sa nezasiahne, tieto pre...
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| Format: | Book Chapter |
| Language: | English |
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