Innovative Research Methods in the Consumer Behaviour Research
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Bratislava
Consumer Insights Agency
2024
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| Edition: | 1st Edition |
| Subjects: | |
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| LEADER | 00000nlm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0306301 | ||
| 005 | 20250120102433.5 | ||
| 020 | |a 978-80-974995-0-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Innovative Research Methods in the Consumer Behaviour Research |c Štefan Žák, Mária Hasprová ; Reviewers: Helena Strážovská, Gabriela Bartáková Pajtinková |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a Bratislava |b Consumer Insights Agency |c 2024 | |
| 300 | |a 84 s. [6,89 AH] | ||
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a politika inovačná |
| 610 | 2 | 0 | |a metódy výskumu |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a inteligencia umelá |
| 100 | 1 | |a Žák, Štefan, 1971- | |
| 700 | 1 | |a Hasprová, Mária, 1970- | |
| 700 | 1 | |a Strážovská, Helena | |
| 700 | 1 | |a Pajtinková - Bartáková, Gabriela | |