Online Reputation of Business Entities from the Field of Supply Chain an Empirical Study on the Czech Market
Príspevok sa zaoberá problematikou udržateľného rozvoja firemnej reputácie dopravných a logistických spoločností v Českej republike, konkrétne ich reputácie na internete, ktorá je aktuálnou výzvou pre rozvoj ich zodpovedne a udržateľne vnímaného imidžu ako ich nehmotného majetku. Výskumnú vzorku tvo...
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