The use of the Black-Scholes Model in Evaluating a Specific Strategic Opportunity of a Creative Industry Enterprise
Podnikanie v kreatívnych odvetviach kombinuje vysokú mieru neistoty s možnosťou nadpriemerných výnosov, pričom kľúčom k úspechu je odborná správa nehmotného majetku, diverzifikované financovanie a proaktívna inovačná stratégia. Ochrana autorských práv, flexibilné riadenie projektov a sofistikované p...
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| Format: | Book Chapter |
| Language: | English |
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