Purchasing Behavior of Slovak Consumers Towards Sustainable Products
Rastúce environmentálne obavy sa čoraz viac odrážajú v správaní spotrebiteľov s dôrazom na udržateľnosť a ekologickú zodpovednosť. Preskúmanie nákupného správania slovenských spotrebiteľov v súvislosti s ekologickými produktmi. Výskum sa zameral na identifikáciu kategórií produktov, ktoré sa najčast...
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