The Financial Structure of the Advertising Industry – A Parameter of the Valuation Model
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| Format: | Book Chapter |
| Language: | English |
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| 001 | 0314403 | ||
| 005 | 20260126091249.0 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a The Financial Structure of the Advertising Industry – A Parameter of the Valuation Model |c Helena Majdúchová, Kristián Drugda |
| 610 | 2 | 0 | |a ekonómia |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a digitalizácia |
| 610 | 2 | 0 | |a financie |
| 100 | 1 | |a Majdúchová, Helena, 1963- | |
| 700 | 1 | |a Drugda, Kristián, 1998- | |