Artificial Intelligence for Marketing Strategy Digitalization: Conceptual Framework, Propositions and Research Agenda
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0314411 | ||
| 005 | 20260126080553.4 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Artificial Intelligence for Marketing Strategy Digitalization: Conceptual Framework, Propositions and Research Agenda |c Dávid Rybjanský, Róbert Hanák |
| 610 | 2 | 0 | |a ekonómia |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a digitalizácia |
| 610 | 2 | 0 | |a financie |
| 100 | 1 | |a Rybjanský, Dávid, 2000- | |
| 700 | 1 | |a Hanák, Róbert, 1979- | |